Mobile marketing, media and advertising pioneer and Derek Handley has joined Madison Alley as Special Advisor.

Derek co-founded The Hyperfactory, an agency that creates strategies and builds mobile applications, sites and consumer experiences for brands like Coca Cola, Kraft and Intel. It is the most awarded mobile agency globally. The Hyperfactory was listed by Entrepreneur Magazine as one of the Top 100 Brightest Ideas of 2010 and one of Brandweek’s 10 Biggest Ideas of 2008. Meredith Corporation (NYSE:MDP) acquired the Company in 2010.

In 2011, Derek was named to the ‘Silicon Alley 100’ as one of the most influential technology people in New York. He was also recognized as a World Class New Zealander and Sir Peter Blake Trust Leader. In 2010, Derek was named New Zealand Herald Business Leader of the Year and in 2009, the Ernst & Young ‘Young Entrepreneur’ of the Year in New Zealand.

“We are delighted to have Derek join our team as Special Advisor,” commented CEO Michael Seidler of Madison Alley. “Derek has been a pioneer in mobile marketing, media and advertising technology and a prominent global entrepreneur. He is an excellent fit for us considering his unique sector expertise, caliber of experience and integrity.”

“The appointment of Derek Handley as Special Advisor illustrates the long-term relationships that we strive to establish,” Michael Seidler continued. “Madison Alley had advised Derek and his team at The Hyperfactory on its strategic development and successful sale to Meredith Corporation.”

In 2012, Derek donated a year of his life to Sir Richard Branson to co-found and lead The B Team to accelerate a movement of global leaders working to catalyse business as a driving force for social, environmental and economic good.

To view the bio of Derek Handley, please visit: /people/