Robert E. Pickering, Jr.

Robert Pickering

Managing Director, Digital Marketing Services

Robert Pickering is an accomplished CEO and 30-year veteran of the digital marketing and technology industry.

Prior to joining Madison Alley, Mr. Pickering served as CEO and Board Member of LBi International AB (, the largest independent full service digital agency in Europe with over US $200 million in revenue.

From 2002 until the end of 2007, Robert Pickering led the turnaround and growth of LBi as CEO. He began with an exhaustive restructuring of business units throughout Central Europe and the United States.

Mr. Pickering executed a dozen strategic acquisitions of digital marketing, media and technology firms positioning LBi as the leading digital agency network in Europe. In 2004, Mr. Pickering led the IPO of LBi International AB onto Euronext (now NYSE Euronext, symbol: LBI).

In 2013, Publicis Groupe acquired LBi for US $540 million.

Prior to LBi, Mr. Pickering was Chairman and CEO of Origin, a $1.5 billion dollar technology consulting company that he sold for $2.5 billion to Atos to form Atos Origin in 1996.

Prior to Origin, Mr. Pickering was Managing Partner at Price Waterhouse for four years and previously, a Partner at Arthur Andersen/Accenture where he began his career.

Mr. Pickering currently serves on the Board of the Department of Information Resources for the State of Texas.

Mr. Pickering holds Series 63 and 79 (investment banking) FINRA regulatory licenses.

Robert enjoys outdoor activities such as skiing, tennis, scuba diving, and golf. He is married with three children.