POP is a digital agency that transforms ideas into digital experiences for vibrant brands, including Nike, Microsoft, Target and The Home Depot, to name a few.
Over 16 years, POP organically developed into one of the largest independent digital marketing agencies, generating US $35 million of net revenue and growing by 30 percent to mark ten consecutive years of double-digit growth.
As POP’s exclusive strategic M&A advisor, Madison Alley attracted seven qualified offers that led to its sale to media and publishing powerhouse Advance Publications, parent company of Condé Nast.
TA Associates is one of the largest global middle-market growth private equity firms. Investments range from $50 million to $500 million of equity per transaction.
Madison Alley presented TA Associates with an investment thesis which included the opportunity to make a substantial platform investment in rapidly growing, profitable ad serving, reporting and tracking technology provider, Flashtalking.
TA Associates closed an investment transaction with Flashtalking in June 2013 for an undisclosed sum.
The Hyperfactory powers businesses and brands through the mobile medium.
Madison Alley secured bank financing; invested directly in The Hyperfactory; raised strategic investment from Meredith Corporation (which referred major client accounts); and sold the remaining interest to Meredith Corporation (NYSE: MDP) for premium value.
EyeWonder provides interactive digital advertising technology and services that increase the value of inventory for publishers and improve the performance of advertisers’ interactive ad campaigns.
Madison Alley assisted with bank financing; pursued strategic acquisitions; and advised EyeWonder on its sale for premium value to Limelight Networks (NASD: LLNW).
LBi is a global digital marketing and technology agency that blends insight, creativity and expertise to solve business problems. It is the largest global full-service digital agency in Europe. In 2013, Publicis Groupe acquired LBi International for US $540 million.
LBi CEO Robert Pickering completed 12 acquisitions while leading the growth of LBi from $60 million to $200 million in revenue; Madison Alley advised LBi on strategic acquisitions in the UK and US; Mr. Pickering has since joined Madison Alley as Managing Director.