Madison Alley Announces “The Mad Alley 8: Top Global Investors in Digital Video”

As more video content and consumption moves online, new technologies are emerging to improve discovery, enjoyment, and delivery of digital video. Marketers are looking for new ways to reach consumers through digital video advertising, creating unique opportunities for market leaders.

According to Cisco’s Visual Networking Index, by 2018, video traffic will account for 79% of all consumer Internet traffic and video on-demand traffic will double.

Our team at Madison Alley has closely monitored the investment and M&A activity in this sector for many years, studying the companies and the venture investment behind them. We have been fortunate to advise prominent companies in the digital video sector, including Ooyala, Flashtalking, EyeWonder, and Jivox, to name a few.

Through our careful observation and market activity, we have identified the investors that stand out in digital video and are recognizing these leaders in this month’s edition of The Mad Alley 8. These global investors have been selected based on a variety of criteria, primarily their investment returns, investment activity, and expertise in digital video.

Please join us in congratulating these investment groups on their achievements.
Top Investors in Digital Video

1. The Most Successful Investment in Digital Video
Winner: True Ventures

Silicon Valley-based True Ventures has invested early in a number of digital video and media companies including Neon, ShowYou and Storehouse. Most notably, True Ventures also invested in Brightroll, which was acquired by Yahoo for $640 million, the largest exit in video advertising in 2014. Brightroll’s largest shareholder was True Ventures — making them our pick for most successful investment in digital video.

2. Top Early Stage Investor in Digital Video
Winner: Lerer Hippeau Ventures

Founded by digital media veterans Ken Lerer (founder of the Huffington Post) and Eric Hippeau (former CEO of the Huffington Post), Lerer Hippeau Ventures is a New York-based, seed stage venture capital firm that actively invests in startups across the digital video ecosystem. The firm invested in VHX, a direct-to-consumer video distribution platform; Tubular Labs, a video intelligence and marketing platform; and Bluefin Labs, a social TV analytics company that was acquired by Twitter in 2013.

3. Top Digital Video Specialist Investor
Winner: Luminari Capital

Recently founded VC fund Luminari Capital has not had any exits yet, but its exclusive focus on investing in startups in the video ecosystem secured the firm’s place on this list. In less than two years since its formation, this Palo Alto-based firm has made investments into nine video startups, including PlutoTV, a video-on-demand platform that offers new ways to experience video content on the web; Fuisz Media, a startup that turns any video into an interactive experience; and TAPP, a collection of niche television channels for super fans.

4. Top European Investor in Digital Video
Winner: Kima Ventures

Paris-based Kima Ventures claims to be the world’s most active angel investor. Not surprisingly, it has been very busy making investments in video startups. Examples of Kima’s investments include a video advertising startup Vidcoin, a text to video technology company Wibbitz, and a personalized video startup Vodio.

5. Top Asian Investor in Digital Video
Winner: Softbank Capital

Affiliated with SoftBank Group, a global telecom and Internet conglomerate headquartered in Tokyo, SoftBank Capital has made a number of investments in digital video related to monetization and distribution. It was an early investor in Bluefin Labs, a social TV analytics company acquired by Twitter in 2013. SoftBank Capital also invested in Boxee, Grab Media, Ustream and other video technology providers.

6. Top Strategic Corporate Investor in Digital Video
Winner: Telstra Ventures

From investment to acquisition, Australian telco Telstra has become a major player in video distribution and monetization. In June 2012 and December 2013, Telstra Ventures led a $35 million Series E and then a $43 million Series F investment round in digital video content management, streaming, and analytics provider, Ooyala. In August of last year, Telstra Corporation acquired the remaining interest in Ooyala for $270 million. Several months later, Telstra also purchased London-based, supply-side, programmatic video platform Videoplaza.

7. Top Investor in Mobile Digital Video
Winner: Insight Venture Partners

Insight Venture Partners was the only institutional backer of AdColony, the mobile video ad network acquired by Opera Mediaworks for up to $350 million. To date, this is the largest transaction in mobile video, the fastest growing segment within mobile advertising.

8. Top Growth Stage Investor in Digital Video
Winner: Bessemer Venture Partners

Bessemer’s investments in digital video have been handsomely rewarded. AOL acquired programmatic video ad exchange Adapt.tv for $405 million and Amazon paid $970 million for Twitch, a social video platform for gamers.

Which investors do you think deserve a spot on The Mad Alley 8: Top Global Investors in Video? We welcome your comments.

If you would like to discuss how Madison Alley’s strategic corporate development, capital financing and M&A advisory services can help your company develop and realize premium value, please contact us at 212-724-0150 or leave a comment below..

Madison Alley Announces “The Mad Alley 8: Top Global Investors in Cloud” at AlwaysOn OnCloud Conference in San Mateo

Building on the popularity of the last edition of The Mad Alley 8 (Top Global Investors in Mobile Advertising), Madison Alley recently announced The Mad Alley 8: Top Global Investors in Cloud at the AlwaysOn OnCloud Conference in San Mateo. The conference, which attracts the top entrepreneurs, investors, and corporate players in the business to business application and cloud infrastructure space, took place on February 26, 2015 at the College of San Mateo.

During the conference, Michael Seidler, Founder + CEO of Madison Alley Global Ventures announced the honorees across eight categories. These investment companies were selected based on their outstanding investment returns, investment activity, and expertise in cloud infrastructure and applications.
The Mad Alley 8: Top Global Investors in Cloud

Digital Video Advertising 2014 Review: Strategic M&A and Public Market Activity Analysis

eMarketer estimates that U.S. digital video ad spend grew 56 percent in 2014 to $6 billion. By 2018, eMarketer predicts that U.S. digital video ad spend will reach nearly $13 billion and make up 30 percent of all digital ad spend, up from only 22 percent in 2013.

Our team at Madison Alley has closely monitored M&A and other strategic activity in the digital video content and advertising sector for many years — mindful of the inevitable — that traditional TV content and advertising will inherently be digital — and that video tends to engage consumers much more effectively than static display advertising. Traditional TV has been the leading individual medium for ad spending by far — almost $69 billion in the U.S. alone in 2014 — but this is shifting. Continue reading

Happy Holidays! Check out our video tablet greeting.

Click on the image for our holiday greeting and a look back through the photo gallery at 2014.

Madison Alley holiday greeting 2014

Madison Alley Announces “The Mad Alley 8: Top Global Investors in Mobile” at OnMobile 2014 in Silicon Valley

At Madison Alley, we closely monitor global investment activity in digital marketing, media and ad technology, with a special focus on the sub-sectors of mobile, social media, video/rich media, programmatic advertising and data analytics.

In our first edition of The Mad Alley 8, we recognize investors across eight categories that have distinguished themselves by their successful investments in mobile companies. These investment firms were primarily selected based on their outstanding investment returns, investment activity, and expertise in mobile.

The Mad Alley 8: Top Global Investors in Mobile was announced by CEO Michael Seidler at the OnMobile 2014 conference in Menlo Park on November 14th.

The Mad Alley 8: Top Global Investors in Mobile
Continue reading

Boris Fridman Presents at OnMobile 2014 in Silicon Valley

On November 14, the hottest mobile technology companies gathered to pitch top investors and business development executives from big tech, telcos and media at OnMobile 2014. The event was hosted at the AlwaysOn world headquarters @ HelloStartUps in Menlo Park, CA.

Presentations were be judged by a panel of industry executives and investors, including Madison Alley’s Managing Director, Boris Fridman.

At the conference, Boris Fridman presented “The 2013 OnMobile 100 – Where are they now?” and Michael Seidler announced The Mad Alley 8 — our selection of the Top Global Investors in Mobile.

See the full presentation here:

Continue reading

Michael Seidler Moderates Panel of Distinguished VCs Investing in Mobile at M1 Summit in San Francisco

Madison Alley’s Founder + CEO, Michael Seidler, moderated a panel at the upcoming M1 Summit on “Opportunities and Challenges Investing in the Mobile Ecosystem.” The M1 Summit was held on November 13, 2014 at The Village in San Francisco, CA. The event brought together the biggest and brightest innovators in mobile, with presentations from Russell Simmons, Kara Swisher, Jason Spero, Leena Rao, Bill Gross and many others.

The Investing panel took place from 3:30-3:50 pm with panelists Satya Patel (Homebrew), Josh Elman (Greylock), Sharon Wienbar (Scale Venture Partners), and Dinesh Moorjani (Warburg Pincus.)
Michael Seidler investment panel at M1 Summit

Madison Alley Hosts Private Silicon Valley Dining Event for Strategic Corporate Development Executives, Global Investors and Founders/CEOs

On October 9, 2014, Madison Alley Global Ventures hosted a private cocktail and dining event for 50 corporate development executives, strategic corporate investors, venture investors and CEOs/Founders of media and advertising technology and service companies. The event took place at the acclaimed Rosewood Sand Hill in Menlo Park, CA.

The evening featured a keynote presentation from Omar Hamoui, Partner at Sequoia Capital and former Founder & CEO of AdMob. The attendee list included representatives from strategic corporate development (M&A) executives such as BlueFocus (China), Facebook, LinkedIn, Meredith Corporation, Oracle, Pubmatic and Twitter; strategic corporate investment groups such as SAP Ventures, Singapore Press Holdings (SPH), and Telstra Global; and institutional investors such as Centerview Capital, Eniac Ventures, Pinnacle Ventures, Sequoia Capital, SoftBank, TA Associates, Technology Crossover Ventures (TCV), Trident Capital, Trinity Ventures, and Walden Venture Capital.

Omar Hamoui Sequoia Capital and CEO/Founder of AdMob

Keynote Speaker: Omar Hamoui, Partner of Sequoia Capital and former CEO & Founder of AdMob

View additional photos from this event.

Michael Seidler Moderates Panel of Strategic Investor Power Players from WPP, Time Warner, Comcast, and Bertelsmann at OnMedia NYC

Michael Seidler, Founder + CEO of Madison Alley Global Ventures, recently hosted a panel of strategic investors at the OnMedia NYC conference on September 15, 2014 at NASDAQ OMX. The session, titled “Strategic Investing: How Global Media and Marketing Corporations Invest in Technology Companies Leading the Massive Disruption in Media,” featured an illustrious panel of corporate development executives including: Rachel Lam, Senior Vice President and Group Managing Director, Time Warner Investments; Lance Maerov, SVP, Corporate Development, WPP Group; Andrew Cleland, Managing Director, Comcast Ventures; and Urs Cete, Managing Director, Bertelsmann Digital Media Investments.

The session can be viewed in its entirety. (The sound drops off, then picks up at the one minute (1:00) mark.)

Note: The sound drops off at first, then picks up at the one minute (1:00) mark.

Michael Seidler, Founder + CEO of Madison Alley, moderated a panel at OnMedia NYC 2014 on “Strategic Investing” with (left to right) Rachel Lam, SVP & Group MD, Time Warner Investments; Lance Maerov, SVP, Corporate Development, WPP Group; Andrew Cleland, Managing Director, Comcast Ventures; and Urs Cete, Managing Director, Bertelsmann Digital Media Investments.

Michael Seidler and Boris Fridman Named OnMedia Power Players by AlwaysOn Network

We are thrilled to announce that Madison Alley Founder + CEO Michael Seidler, and Managing Director Boris Fridman, have both been named to AlwaysOn’s list of OnMedia Power Players for 2014. Both are included among the Investment Bankers of this exclusive list of that also showcases the most influential people in the banking, venture capital, legal, talent, government, and accounting world supporting digital media startup entrepreneurs. These Power Players are the workhorses behind the companies which are bringing massive technology breakthroughs to the world of media, advertising, marketing, social commerce, branding, and public relations. You can view the full list at AONetwork.com.