New York, NY – Mobilewalla, the consumer mobile data provider for global enterprise brands, agencies and telecom companies, has secured $12.5 million of investment in a round led by NYC-based growth equity firm, GCP Capital Partners. Existing investor, Madrona Venture Group, participated on a pro-rata basis.

“While buyers of mobile consumer data have many choices, the quality of data they buy varies greatly. Much of mobile consumer data is inaccurate, unreliable or incomplete. Mobilewalla’s proprietary tech that excels in refining massive amounts of data for accuracy, rapid revenue growth and global scale helped attract strong interest from investors,” says Boris Fridman, Managing Director at Madison Alley.

Madison Alley Global Ventures exclusively advised Mobilewalla on the capital transaction.

Anindya Datta, Founder & CEO of Mobilewalla noted, “It was a pleasure working with Madison Alley on our successful Series B capital raise. Utilizing Madison Alley’s network and sage counsel, we were able to attract multiple offers for funding, allowing us to choose the eventual partnership with GCP Capital.”

Madison Alley’s advisory work with Mobilewalla illustrates its intense focus on leading companies at the center of data marketing-driven consumer insights. Given the importance of data integrity and analytics for brands to connect with and engage consumers across all touchpoints, Madison Alley expects strategic M&A and investment transactions in data marketing to continue on its steep growth trajectory.

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Madison Alley Global Ventures is a preeminent strategic M&A and capital advisor for digital marketing, media and advertising technology, data and services companies. The firm specializes in strategic landmark transactions that realize premium value for its clients. Notable Madison Alley deals include advising Fluid on its merger with Astound Commerce, forming the largest independent eCommerce consultancy; advising Cardinal Path, the data analytics consultancy, on its sale to Dentsu Aegis Network; and advising SF-based Heat on its sale to Deloitte Digital, establishing the world’s first creative consultancy.