by Steve McClellan, @mp_mcclellan, October 6, 2021

Omnicom Media Group has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition that the holding company intends to use as the foundation for a dedicated performance media platform. The company will continue to be led by its current management team, headed by Co-Founder and CEO Shaun Sheikh.

Terms were not disclosed.

The new platform will be utilized by clients of OMG agencies OMD, PHD and others within the group.

According to the company Jump 450 Media leverages algorithmic scaling strategies, rapid creative testing, and data analytics to optimize digital media spend and drive customer acquisition for clients in industries such as consumer, health and wellness, gaming, and fintech.

“Jump’s focus on pure performance marketing and e-commerce media will add a distinct set of capabilities to OMG’s existing performance media offerings,” said Daryl Simm, Global Chairman and CEO, Omnicom Media Group. “Their performance and transformation expertise will amplify impact for high-growth and outcomes-focused clients.”

Founded in 2016, Jump 450 Media is based in New York.