Inmar Intelligence acquires Aki Technologies, the personalized digital advertising and moments marketing technology company that has pioneered personalized digital circulars.

 

Madison Alley advises Aki Technologies on the strategic M&A transaction.

The summary below includes excerpts from Inmar Intelligence’s press release.

Madison Alley is delighted to announce that its client, Aki Technologies, a San Francisco-based advertising technology company specializing in personalized advertising, moments marketing, and digital circulars, has been acquired by Inmar Intelligence.

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INMAR INTELLIGENCE, THE LEADING APPLIED DATA AND TECH-ENABLED SERVICES COMPANY HAS AGREED TO ACQUIRE AKI TECHNOLOGIES, THE PERSONALIZED DIGITAL ADVERTISING AND MOMENTS MARKETING TECHNOLOGY COMPANY THAT HAS PIONEERED PERSONALIZED DIGITAL CIRCULARS.

Inmar Intelligence, a data and tech-enabled services company, has agreed to acquire Aki Technologies, which will expand its retail media and personalized advertising capabilities for retailers and brands. The acquisition will add Aki Technologies’ ability to deliver personalization at scale to Inmar Intelligence’s existing retail media offerings, which are driven by rich first-party consumer data highly-sought by retailers and brands alike.

In light of the pandemic and other recent catalysts for improved customer-centricity, consumers increasingly expect above-and-beyond convenience and relevance from retailers and brands with whom they engage. The booming retail media category boasts superior consumer data as one of its foundational advantages. But most offerings lack the technology required to create personalized experiences at scale, especially when it comes to digital engagements like paid media and offers.

The consummation of this strategic acquisition will enhance Inmar Intelligence’s retail data media solution with the addition of patented personalization technology, designed to use rich media to create more relevant experiences, including high-performing personalized contextual advertising, personalized virtual circulars featuring digital coupons and price promotions, and personalized offer-based advertising. What’s more, Inmar’s offerings will enable the real-time measurement of these tactics in terms of their impact on in-store and online sales.

Inmar Intelligence’s General Manager of Media and Data, Aaron Kechley says, “The combination of Aki with Inmar’s ShopperSyncTM customer data offerings, will uniquely enable retailers to more powerfully use data to create impactful, personalized consumer experiences at scale. Aki’s moments methodology helps retailers to effectively connect with consumers by identifying when consumers are most receptive to advertising and then using multi-patented personalization technology to serve up the best deals and promotions that will resonate with them at a particular moment.”

Aki Technologies CEO, Scott Swanson, added, “With the capabilities and assets Inmar Intelligence offers, we couldn’t think of a more inspiring alliance to help accelerate the growth of Aki’s technology to its full potential and deliver further value to our customers and their consumers.

Inmar Intelligence was named a “leader in the Forrester WaveTM: Sell-Side Retail Media Solutions Q3 2021 Report. The report, authored by Forrester Senior Analyst, Collin Colburn states, “Inmar’s longstanding loyalty and in-store media solutions paved the way for its modern sell-side retail media solution that aims to enhance retailers’ digital transformation, loyalty, and profitability goals. Inmar is exceptional at balancing retailers’ and brands’ needs when innovating.”

Aki holds four personalization technology patents and does not rely on personally-identifiable information. As such, Aki will arm Inmar Intelligence with additional contextual advertising solutions for a privacy-compliant world. This acquisition will help great businesses grow by building more powerful interactions between brands and people, with a methodology that will be future-proof for the years to come.

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The Madison Alley team, led by Michael Seidler, Boris Fridman, and Bill Flatley, served as the exclusive M&A advisor to Aki Technologies on its acquisition by Inmar Intelligence.

Scott Swanson, CEO of Aki Technologies, commented, “Madison Alley was the ideal partner to advise us on this journey. They conducted an efficient, disciplined, and successful process. They enabled us the opportunity to meet with strategic industry leaders, prepared us for all stages of the process, and were integral to us reaching this game-changing acquisition.”

Boris Fridman, Managing Director at Madison Alley, commented, “Working with the visionary Aki team was a rewarding experience from start to finish. We are thrilled to see Aki Technologies and Inmar Intelligence merge to create a powerhouse of world-class personalized advertising for global retailers and brands.”

The terms of the agreement were undisclosed.

Madison Alley advises clients on strategic capital and M&A transactions, establishing market leaders and realizing premium value for digital marketing, advertising and commerce technology, data and services companies.

Led by former digital industry CEOs, strategic buyers and investment executives, Madison Alley’s distinct team has advised on landmark industry transactions. Notable deals include the merger between Jam3, an award-winning design and experience agency, and MediaMonks, the global creative production company of S4 Capital; the sale of BORN Group to Tech Mahindra, establishing the largest customer experience (CX) and digital commerce agency of any digital transformation consultancy; the capitalization of Mobilewalla, the mobile consumer data insights provider; and the strategic acquisition of Heat by Deloitte Digital to establish “the world’s first creative digital consultancySM.”

CONTACT:

Michael Seidler, Founder + CEO

michael.seidler@madisonalley.com

 

Boris Fridman, Managing Director

boris.fridman@madisonalley.com

 

Bill Flatley, Vice President

bill.flatley@madisonalley.com