Our people
Madison Alley helps clients see deals from every angle, thanks to our experience within the industries we serve, and on both sides of an extensive range of M&A transactions.
Meet the Team
Michael C. Seidler
Founder & CEO
Suzane Mokbel
Managing Director
Marketing Tech & Data
Lena Li
Vice President
Jessica Qian
Senior Analyst
Max Sigal
Analyst
Fatma Başak Üstün
Analyst
Michael C. Seidler
Founder & CEO
For over 20 years, Michael has led Madison Alley Global Ventures as Founder + CEO, advising digital marketing, media, and advertising companies on strategic Corporate Development, M&A and capital transactions.
In 2020, Michael founded MadisonAlley.tv, broadcasting live in-depth video interviews of global industry CEOs, CMOs and distinguished Founders, including Sir Martin Sorrell, David Kenny, David Williams, Brian O'Kelley, and others.
Prior to founding Madison Alley, Michael was an Associate at Goldman Sachs and subsequently, led Interpublic Strategic Ventures, a portfolio of investments in digital marketing, media and technology companies.
In the mid-1990s, at CompuServe and AOL, Michael experienced the commercialization of the Internet firsthand.
Michael is a frequent Keynote Speaker for Google, YPO, Society for Digital Agencies (SoDA), and is often quoted by The Wall Street Journal, AdAge, Adweek, Digiday, and other leading publications.
Mr. Seidler earned an MBA from Columbia Business School and a BA from University of Colorado at Boulder and Tel Aviv University.
Boris Fridman
Managing Director
Marketing Tech & Data
Boris Fridman leads the digital marketing, media, and advertising technology practice at Madison Alley. As a former entrepreneur, he has extensive experience in building and leading successful technology companies in the mobile, consumer internet, and marketing sectors.
Before joining Madison Alley, Boris was CEO of Crisp Mobile, a premium mobile advertising platform for brands and agencies, that was acquired by Quotient. Boris was also COO of SJ Labs, which developed the revolutionary magicJack VoIP consumer device and was ultimately sold to Israel's VocalTec.
As an entrepreneur, Boris founded and was CEO of Broadbeam Corporation, which became a premier supplier of wireless middleware products to enterprises worldwide.
Boris holds Series 63 and 79 (investment banking) FINRA regulatory licenses.
Suzane Mokbel
Managing Director
Marketing Tech & Data
Suzane Mokbel has nearly 20 years of experience in M&A, capital raise, divestiture, and strategic business development in the B2B and B2C marketing, software, data and AI/ML driven emerging technology sectors. She successfully led numerous transactions in the marketing automation, software and data and analytics, retail technology, and consumer internet.
Prior to joining Madison Alley, Suzane worked at KPMG in the TMT advisory practice and Houlihan Lokey, a middle market investment bank where she focused on software and data sectors. Suzane also formerly worked at Petsky Prunier and Merrill Lynch where she advised clients in the advertising technology, marketing services, education technology and healthcare information sectors.
Suzane holds Series 63 and 79 (investment banking) FINRA regulatory licenses.
Lena Li
Vice President
Lena Li is a Vice President at Madison Alley Global Ventures, where she started her career in 2016 and became a key member. Specializing in M&A and capital advisory, Lena's expertise spans the marketing services, advertising, eCommerce, and digital media sectors. Her extensive deal experience includes high-profile transactions such as:
• Levelwing's strategic merger with Mindgruve
• Digital Remedy's acquisition by Sinclair Broadcast Group
• LocalFactor's acquisition by Viamedia
• MSQ's acquisition of SPCSHP
• TheoremOne's merger with S4 Capital and MediaMonks
• Jam3's merger with S4 Capital and MediaMonks
• TechMahindra's acquisition of BORN Group
Throughout her career, Lena has demonstrated extensive knowledge of industry dynamics and emerging trends, quantitative analytical skills, strategic thinking, and a strong ability to guide clients through complex M&A deals and capital raising activities, contributing to their continued success and growth in the digital economy.
Lena holds a bachelor's degree from Fudan University, and a master's degree from NYU. Lena is FINRA SIE, Series 63 and 79 licensed.
Michael Teytelman
Senior Analyst
Michael Teytelman is a Senior Analyst at Madison Alley Global Ventures. With experience advising on both buy-side and sell-side M&A transactions, Michael has supported deals involving companies such as LocalFactor, Alpine Investors, Movers+Shakers, and Digital Remedy. He began his career in investment banking after roles at Goldman Sachs and H.C. Wainwright, and holds a BBA in Quantitative Modeling and Statistics from Baruch College. Michael is FINRA Series 63 and 79 licensed.
Max Sigal
Analyst
Max Sigal Max Sigal is an Investment Banking Analyst at Madison Alley Global Ventures. He brings over a year of venture capital and technology investing experience, most recently at iAngels, one of the EMEA region’s most active VC funds managing over $550 million in assets. Max earned his degree in Sustainability & Government with a minor in Business Administration from Reichman University.
Fatma Basak
Analyst
Fatma Başak Üstün Başak is an Investment Banking Analyst at Madison Alley Global Ventures. She brings experience in client relations and institutional engagement from her time at Intermediate Capital Group, where she supported investor communications and business development initiatives. Fatma holds a Bachelor’s degree in Economics and Political Science from Columbia University and Sciences Po Paris.
Jessica Qian
Senior Analyst
Jessica Qian is a Senior Analyst at Madison Alley Global Ventures.