Madison Alley served as PlusMedia’s strategic advisor on the transaction with Lightview Capital

The summary below includes excerpts from PlusMedia’s press release.

PlusMedia, LLC, a leading omnichannel performance marketing organization dedicated to helping brands acquire and retain customers while driving profitable revenue growth, has received strategic investment from an investment group led by Lightview Capital, a leading growth-oriented private equity firm focused on partnering with specialized tech-enabled businesses. Aldine Capital, Harbert Credit Solutions and Resolute Capital Partners also chose to participate in the financing of PlusMedia’s future growth.

The partnership enables PlusMedia to enhance its highly differentiated offering across traditional and digital media, through investment in talent, capabilities, and technology to further support its clients in driving business growth and leveraging emerging opportunities.

Over the last 24 years, PlusMedia has successfully executed on a strategic growth plan that has provided clients with media strategy, campaign planning and analysis, creative services, print production management and media monetization to serve direct-to-consumer, non-profit and B2B brands across the globe. As an early pioneer and leader in insert media, the Company has combined their domain expertise with a fully integrated omnichannel approach to performance marketing, providing clients with a true performance partner.

Incepted and grown under the leadership of Sherry Scapperotti, President & CEO, the Company has grown organically, servicing clients in North America and internationally.

“We are thrilled to partner with Lightview Capital who shares our vision for creating a next generation multichannel performance agency,” said Sherry Scapperotti, President & CEO of PlusMedia. “Their operator friendly approach, industry relationships and access to capital will allow us to accelerate our momentum through organic and inorganic strategies.”

“We have been impressed with PlusMedia’s strong reputation and success in delivering best in class service and exceptional results and are excited to partner with Sherry and her team to accelerate their growth by expanding capabilities to create greater client value. This approach is consistent with our investment strategy of partnering with founder led companies in our core sectors of focus,” said Conor Mullett, Co-founder and Managing Director of Lightview Capital. James Elliott, Vice President at Lightview Capital added “We’re excited to help PlusMedia continue to build on their success through further investment in the Company’s data capabilities and technology platform.”

Andreas Roell, Managing Director of Madison Alley Global Ventures, commented, “We are very excited to have played a pivotal role in bringing PlusMedia and Lightview together to build the leading customer acquisition agency for DTC brands. It was a tremendous pleasure having worked with Sherry Scapperotti and her team, while giving Madison Alley the ability to provide its unique blend of investment banking and operator expertise.”

“Madison Alley has been a tremendous partner from the very beginning. Their guidance and industry connections were integral to this successful, strategic transaction. Their approach was thoughtful and disciplined, and the team prepared us for all aspects of the process. We’re excited about our future with Lightview and we’re grateful for Madison Alley’s role in making this happen,” said Sherry Scapperotti.

Madison Alley served as PlusMedia’s strategic advisor on the transaction with Lightview Capital^TM.

Madison Alley’s Digital Performance Marketing & Commerce deal team included Andreas Roell, Managing Director; Bill Flatley, Vice President; and Chloe Cotoulas and Lena Li, Associates.

PlusMedia, LLC is a full-service performance marketing agency dedicated to helping direct-to-consumer and nonprofit brands acquire and retain customers and donors and drive revenue growth. The company’s mission is to grow its clients’ businesses through strategic, multichannel media campaigns that expand reach, maximize ROI, and increase bottom-line profitability. Founded in 1998, PlusMedia is a certified woman-owned business with a 95% client retention rate. For more information, visit plusme.com.

Lightview Capital is a leading private equity firm focused on providing its portfolio companies deep industry knowledge, insightful experience, and active resources to unlock growth and drive value. Lightview Capital’s approachable investment style combines deep operational and financial experience with an entrepreneurial spirit that delivers measurable results. For more information, visit lightviewcapital.com.

Nearly 20 years ago, Madison Alley was founded as the world’s first M&A and capital advisory firm exclusively serving the digital marketing, advertising, media and commerce industry. Notable deals include the merger between MediaMonks (S4 Capital) and TheoremOne, the innovation and engineering consultancy; Omnicom’s acquisition of Jump 450, the data-driven digital performance marketing agency; the merger between MediaMonks (S4 Capital) and Jam3, the award-winning design and experience agency; and Inmar’s strategic acquisition of Aki Technologies, the online retail advertising technology provider.

Led by former strategic M&A buyers and investors, Madison Alley provides distinct industry expertise coupled with strategic M&A experience, enabling clients to realize transactions of Strategic Global Impact (SGI).

MadisonAlley.tv provides exclusive interviews and insights into Global Leaders, Luminaries and Distinguished Founders showcases the power of storytelling to reimagine the way in which companies are sold and acquired in a virtual world.

For more information on Madison Alley, visit madisonalley.com and MadisonAlley.tv.