The summary below includes excerpts from Omnicom Media Group’s press release denoted by italic font.
Madison Alley is delighted to announce that its client, Jump 450, has been acquired by Omnicom Media Group.
Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem.
Jump 450 Media leverages algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend and drive customer acquisition for high-growth and enterprise clients in industries such as consumer, health and wellness, gaming, and fintech. Jump 450 will operate as an independent brand within OMG and will continue to be led by its current management team.
“Jump’s focus on pure performance marketing and e-commerce media adds fuel to OMG’s development in this space,” said Daryl Simm, Global Chairman and CEO, Omnicom Media Group. “Their performance and transformation expertise, combined with the capabilities of our Omni Marketing Orchestration Platform, will amplify impact for high-growth and outcomes-focused clients. We are thrilled to welcome such an entrepreneurial team of leaders and talented professionals.”
“We believe that aligning Jump with Omnicom Media Group will enhance our ability to actualize our company’s purpose, which is to provide scalable, strategic and indispensable value to our clients, while augmenting our best-in-class performance marketing services,” said Jump Co-Founder and CEO Shaun Sheikh. “We found a strong cultural fit with OMG and our entire team is excited to share in the technological and operational synergies that will benefit our client relationships and performance capabilities.”
Founded in 2016, Jump 450 Media is based in New York and has been named to prominent lists such as Inc.’s 2019 Best Workplaces, AdAge’s 2020 Best Places to Work, and Fast Company’s 2020 Best Workplaces for Innovators alongside its founders being named to Forbes 30 Under 30.
The Madison Alley team, led by Michael Seidler, Andreas Roell, and Bill Flatley, served as the exclusive M&A advisor to Jump 450 Media on its acquisition by Omnicom Media Group.
Jump Co-Founder and CEO, Shaun Sheikh, commented, “Madison Alley was an ideal partner to advise us on this transaction. They are highly strategic and led a disciplined, efficient process. Their industry relationships are extraordinary, which allowed us the opportunity to meet with senior executive leaders across the industry. We were well prepared and supported throughout the process. Madison Alley was definitely integral to us achieving this exciting acquisition.”
Andreas Roell, Managing Director of Madison Alley, noted, “Working with the talented Jump team was a true honor. We are delighted to see Jump 450 align itself with Omnicom Media Group to take their best-in-class performance marketing services to new heights. This acquisition will create an extraordinary performance agency powerhouse that will have an exponential impact for its clients and results. Congratulations to Omnicom Media Group and Jump 450!”
ABOUT JUMP 450 MEDIA
Jump 450 Media is a performance marketing agency that helps brands acquire customers profitably through digital media. Jump hyper-scales growth by marrying the art of creative storytelling with the science of digital media buying to create highly effective advertising. Recognized as one of Inc. Best Workplaces in 2019 and AdAge’s Best Places to Work in 2020, Jump 450 is based in New York.
ABOUT OMNICOM MEDIA GROUP
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), a leading global marketing and corporate communications company, providing services to more than 5,000 clients in more than 70 countries. Omnicom Media Group includes full- service media agencies Hearts & Science, OMD and PHD; performance marketing agency Resolution; Optimum Sports Media and Marketing; and the Annalect data and analytics division that developed and manages the Omni marketing operating system underpinning all Omnicom agencies.
ABOUT OMNICOM GROUP INC.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries. Follow us on Twitter for the latest news.
ABOUT MADISON ALLEY
Madison Alley Global Ventures advises clients on strategic capital and M&A transactions, establishing market leaders and realizing premium value for digital marketing, advertising and commerce technology, data and services companies.
Led by former digital industry CEOs, strategic buyers and investment executives, Madison Alley’s distinct team has advised on landmark industry transactions. Notable deals include the pending sale of Aki Technologies to Inmar Intelligence; the merger between Jam3, an award-winning design and experience agency, and MediaMonks, the global creative production company of S4 Capital; the sale of BORN Group to Tech Mahindra, establishing the largest customer experience (CX) and digital commerce agency of a digital transformation consultancy; the capitalization of Mobilewalla, the mobile consumer data insights provider; and the strategic acquisition of Heat by Deloitte Digital to establish “the world’s first creative digital consultancySM.”
CONTACT
MICHAEL SEIDLER, FOUNDER AND CEO
michael.seidler@madisonalley.com
ANDREAS ROELL, MANAGING DIRECTOR
andreas.roell@madisonalley.com
BILL FLATLEY, VICE PRESIDENT
bill.flatley@madisonalley.com