StudioNow Acquires Snapwire
The Acquisition Creates the World’s Largest Content Production Marketplace With this acquisition, StudioNow has over 1,000,000 Creators available to create content for large brands, media companies, agencies, and businesses of all sizes
NASHVILLE, Tenn., June 01, 2022 (GLOBE NEWSWIRE) — StudioNow, the leading global content production marketplace for top brands, agencies, and media companies, announced today its acquisition of Snapwire, a venture-backed marketplace that connects visual creators to brands and businesses who need photos and videos. The combined enterprise has over one million creators available to create content on a global basis.
Snapwire and StudioNow began discussions late last year when leadership from the two organizations determined that both leverage the creator gig-economy in very similar ways. The combination of StudioNow’s focus on comprehensive video solutions together with Snapwire’s successful focus on a self-serve photography and video marketplace is both synergistic and a compelling offering to both companies’ global clients.
“For the past 12 years, StudioNow has been instrumental in helping large brands and media companies scale up content creation by matching them with over 12,000 highly vetted and award-winning creators worldwide,” said David Mason, Founder, and CEO of StudioNow. “With the acquisition of Snapwire, StudioNow will incorporate Snapwire’s powerful marketplace technology that allows companies of all sizes to search creators, browse, tag, communicate, organize, and transact with or without the help of one of our talented producers with a combined one million content creators, influencers, and other members of the Creator Economy.”
After the integration of the Snapwire technology, StudioNow will offer brands and businesses multiple options for searching, sourcing, hiring, communicating, and transacting with the Creator Economy via these initial engagement options:
- Managed services, which include dedicated producer(s) either on-site or through virtual production support, for large enterprise brands.
- On-demand producer support on a per-production basis.
- Production project bid posting affording brands to review bids from visual creators in the network.
- Hourly or permanent producer engagements.
- Full-time producer staffing placement.
- A self-serve visual production option via the marketplace platform to execute one-off projects.
Chad Newell, Founder and CEO of Snapwire, said, “Joining forces with StudioNow will give our Creators greater opportunities with higher payouts. When we were actively looking for a strategic partner, there was no other company better positioned to leverage Snapwire’s technology than StudioNow. With Snapwire’s marketplace platform and StudioNow’s production services, we’ll be a powerhouse fulfilling our mission – to empower creators to do what they love.”
This acquisition is StudioNow’s first in a strategy of consolidating a fragmented segment of the creative industry. “With the Snapwire acquisition, we now have a platform that can handle not only our combined networks but also one that will support that of other acquisition targets, enabling StudioNow to emerge as a market leader within the custom visual content arena,” said CEO, David Mason.
Nashville-based, Martin Miller LLP acted as legal representation for StudioNow, and Cooley LLP acted as legal representation for Snapwire Media, Inc. Madison Alley served as the exclusive financial advisor to StudioNow.
ABOUT StudioNow, Inc.
StudioNow is the No. 1 Content Production Marketplace. StudioNow works directly with top-tier brands, including Coca-Cola, McDonald’s, Walgreens, Bridgestone, Netflix, and many more companies, delivering high-quality video at scale through a curated global network of over 12,000 of the world’s top-ranked producers, animators, editors, and photographers. StudioNow also offers on-premise strategic services through its team of elite producers that help clients develop long-term, in-house content production programs. For more information about StudioNow, or to get high-quality content at scale for your business, visit studionow.com.
ABOUT Snapire Media, Inc.
Snapwire is a leading self-serve visual content marketplace with over 1M registered creator users providing visual content solutions in over 180 countries. Snapwire’s platform has produced over 100,000 photoshoots for location documentation and custom brand library assets for 50 of the fortune 500 companies. For more information about Snapwire, visit snapwire.co
ABOUT Madison Alley Global Ventures
In 2003, Madison Alley Global Ventures established itself as the world’s first M&A and capital advisory firm focused exclusively on digital marketing, advertising and commerce. The firm has advised on landmark industry transactions including Deloitte Digital’s acquisition of Heat to establish the world’s first creative digital consultancy and Omnicom’s acquisition of Jump 450, the algorithmic-driven digital performance marketing agency, among others. Led by former strategic M&A and investment executives, Madison Alley combines deep industry expertise with strategic buy-side experience, enabling clients to realize M&A and capital transactions that result in Strategic Global Impact (SGI). Through Madison Alley Studios, Madison Alley provides world-class creative production to reimagine storytelling, delivering impactful presentations that drive strategic premium value for the acquired company. For more information on Madison Alley, visit www.madisonalley.com.
CONTACT
MICHAEL SEIDLER, FOUNDER AND CEO
michael.seidler@madisonalley.com
BORIS FRIDMAN, MANAGING DIRECTOR
boris.fridman@madisonalley.com
BILL FLATLEY, VICE PRESIDENT
bill.flatley@madisonalley.com