Who We Are
Madison Alley is the preeminent
strategic global corporate development, M&A and capital advisory firm
for leading digital marketing, advertising, media, data and technology companies.
To build and realize premium value for digital market leaders
by advising clients on
strategic corporate development, M&A and capital financing.
Our Recent Work
Heat believes in the power of surprise to build brands, solve problems and kindly take over the world.
As Cardinal Path’s exclusive strategic M&A advisor, Madison Alley developed a highly competitive process resulting in Dentsu Aegis Network acquiring the Company to be its default digital data analytics service offering in North America, as publicized in AdAge, “Dentsu Aegis Network Acquires Analytics Shop Cardinal Path.”
Jivox is transforming digital ad experiences – using big data and machine learning to connect brands with their audience in the most personalized way.
Based in Silicon Valley, Jivox is the leading independent provider of personalized, dynamic creative video ad technology solutions for brands and agencies. Madison Alley advised Jivox on securing strategic capital from You & Mr Jones, the world’s first brandtech group led by David Jones, former global CEO of Havas Worldwide.
Madison Alley was engaged by a prominent Private Equity firm to identify an independent marketing services firm with over $10 million of EBITDA. Our team scoured the market and advised on a majority investment in a $100 million social media content, analytics and public relations firm based on the West Coast. Since its investment, our client has built the company into a market leader via strategic acquisitions.
TA Associates is one of the largest global middle-market growth private equity firms. Investments range from $50 million to $500 million of equity per transaction.
Madison Alley presented TA Associates with an investment thesis which included the opportunity to make a substantial platform investment in rapidly growing, profitable ad serving, reporting and tracking technology provider, Flashtalking.
TA Associates closed an investment transaction with Flashtalking in June 2013 for an undisclosed sum.
POP is a digital agency that transforms ideas into digital experiences for vibrant brands, including Nike, Microsoft, Target and The Home Depot, to name a few.
Over 16 years, POP organically developed into one of the largest independent digital marketing agencies, generating US $35 million of net revenue and growing by 30 percent to mark ten consecutive years of double-digit growth.
As POP’s exclusive strategic M&A advisor, Madison Alley attracted seven qualified offers that led to its sale to media and publishing powerhouse Advance Publications, parent company of Condé Nast.
The Hyperfactory is a leading mobile marketing and technology company powering businesses and brands.
Madison Alley invested in The Hyperfactory, secured technology bank financing and strategic investment (leading to substantial new business), and advised on its sale to a strategic buyer, Meredith Corporation (NYSE: MDP).