Who We Are

Madison Alley is the preeminent
strategic global corporate development, M&A and capital advisory firm
for leading digital marketing, advertising, media, data and technology companies.

Our Mission

To build and realize premium value for digital market leaders
by advising clients on
strategic corporate development, M&A and capital financing.

Our Recent Work

  • Heat believes in the power of surprise to build brands, solve problems and kindly take over the world.

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    Heat + Deloitte Digital

    Developing traditional, digital and social media content for global brands, San Francisco-based Heat became an internationally renowned full-service creative advertising agency winning hundreds of awards including eight Cannes Lions in 2015 and being named Adweek’s “Breakthrough Agency of the Year.”

    Madison Alley acted as Heat’s exclusive strategic M&A advisor on its landmark sale to Deloitte Digital, establishing the “world’s first creative digital consultancySM,” as documented in the Wall Street Journal, “Deloitte Digital Buys Creative Agency Heat.”

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  • Cardinal Path is the leading independent digital data analytics consultancy.

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    Cardinal Path + Dentsu Aegis Network

    As the leading independent digital marketing analytics consultancy for global brands, Cardinal Path offers advanced data and analytics services to clients such as Google and Intel. Digital Analytics Association named Cardinal Path the “Most Influential Agency/Vendor of the Year” in 2015, joining prior honorees Google Analytics Premium and Adobe.

    As Cardinal Path’s exclusive strategic M&A advisor, Madison Alley developed a highly competitive process resulting in Dentsu Aegis Network acquiring the Company to be its default digital data analytics service offering in North America, as publicized in AdAge, “Dentsu Aegis Network Acquires Analytics Shop Cardinal Path.”

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  • TA Associates is one of the largest global middle-market growth private equity firms. Investments range from $50 million to $500 million of equity per transaction.

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    TA Associates

    Madison Alley presented TA Associates with an investment thesis which included the opportunity to make a substantial platform investment in rapidly growing, profitable ad serving, reporting and tracking technology provider, Flashtalking.

    TA Associates closed an investment transaction with Flashtalking in June 2013 for an undisclosed sum.

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  • POP is a digital agency that transforms ideas into digital experiences for vibrant brands, including Nike, Microsoft, Target and The Home Depot, to name a few.

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    POP

    Over 16 years, POP organically developed into one of the largest independent digital marketing agencies, generating US $35 million of net revenue and growing by 30 percent to mark ten consecutive years of double-digit growth.

    As POP’s exclusive strategic M&A advisor, Madison Alley attracted seven qualified offers that led to its sale to media and publishing powerhouse Advance Publications, parent company of Condé Nast.

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  • The Hyperfactory powers businesses and brands through the mobile medium.

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    The Hyperfactory

    The Hyperfactory is a leading mobile marketing and technology company powering businesses and brands.

    Madison Alley invested in The Hyperfactory, secured technology bank financing and strategic investment (leading to substantial new business), and advised on its sale to a strategic buyer, Meredith Corporation (NYSE: MDP).

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