The summary below includes excerpts from 3Q Digital’s press release.

3Q Digital, the disruptive growth marketing agency that transforms brands into market leaders, has announced its acquisition of Inseev Interactive (“Inseev”), a leading SEO agency.

Madison Alley Global Ventures served as Inseev’s exclusive strategic M&A advisor on the transaction.

Led by Andreas Roell, Managing Director, Digital Performance Marketing and Commerce (DPMC), and Bill Flatley, Vice President, Madison Alley positioned Inseev for a strategic transaction that will fuel its next stage of growth.

Inseev’s unique SEO solutions and capabilities combined with 3Q Digital’s full-service digital marketing platform and growth-minded approach to content and creator marketing will power the next evolution in SEO. The acquisition will also enhance scalability and content creation expertise to 3Q Digital’s existing SEO offerings.

Named “Best Large SEO Agency” at the 2021 U.S. Search Awards, Inseev brings extensive expertise in coordinating customized SEO services with full capabilities at scale. This will provide 3Q Digital clients with best-in-class organic search strategies designed to achieve top rankings across the entire search landscape, while integrating with 3Q Digital’s services to provide holistic digital experiences that unlock growth.

“SEO is a core growth marketing practice, and separate research from both 3Q Digital and from industry analysts show it as a critical channel for brands today. Inseev approaches SEO from an incredibly strategic lens – they have a unique and flexible model that can scale up or down depending on priorities,” said Rob Murray, CEO of 3Q Digital. “Inseev’s team of experts goes beyond just technical site fixes. They work with clients to develop exceptional custom content, and their link-building solution is world class. We’re really excited to begin collaborating and sharing best practices – both teams have so much to learn from one another.”

The acquisition also adds a significant number of brands to 3Q Digital’s client roster, including Touch of Modern, Rothy’s and Layla Sleep. Inseev Founder and CEO, Jimmy Page, will be joining 3Q Digital in a Founder capacity. Additionally, Inseev’s Vice President of SEO, Wesley Flippo, joins the 3Q Digital Senior Leadership Team as SVP, SEO.

“Inseev is honored to become a part of an organization with the talent, leadership, culture, and history that 3Q Digital is so well known for throughout the industry,” said Page. “We believe that Inseev is at the perfect point in our evolution to join forces with 3Q to create one of the world’s best SEO services. This acquisition gives us a large and multifaceted set of resources to take our best-in-class SEO offerings to the next level quickly and effectively.”

Founder and CEO, Jimmy Page, continued, “Madison Alley was an incredible partner to advise us on this transaction. Their deep industry experience enabled us to meet and build a relationship with 3Q, a prestigious and synergistic company in digital performance marketing.  Their approach was thoughtful and strategic, and their disciplined team supported us throughout the entire process. We’re excited about our future with 3Q, and can’t thank Madison Alley enough for helping us to make this happen.”

Andreas Roell, Managing Director of Madison Alley, added, “It is a wonderful experience to see the highly talented Inseev team become part of 3Q Digital. We are proud to have successfully been able to communicate Inseev’s highly effective and innovative SEO methodologies and services. We congratulate 3Q, along with PSP Partners, on this transaction and its visionary approach to expanding its digital marketing offerings.”

ABOUT 3Q DIGITAL

3Q Digital is one of the world’s largest independent digital growth marketing agencies. Verified by TechCrunch as an Expert Growth Marketing Agency, it has built an impressive portfolio of clients in a range of verticals through paid media, business strategy, decision sciences, creative, SEO, and content. 3Q Digital has ranked in both Ad Age’s and Inc.com’s Best Places to Work lists in 2020 and 2021, and was also recognized on Adweek’s Fastest Growing Agencies list in 2019.

ABOUT INSEEV INTERACTIVE

Inseev Interactive is a privately owned performance digital marketing agency, heavily focused on search engine optimization and search engine advertising. Inseev was named “Best Large SEO Agency” in 2021 at the U.S. Search Awards and has grown naturally over its eight year history into a category leader. With over 70 team members throughout the United States, the company helps to grow brands from newly funded startups to Fortune 500 enterprises.

ABOUT MADISON ALLEY GLOBAL VENTURES

Nearly 20 years ago, Madison Alley was founded as the world’s first M&A and capital advisory firm exclusively serving the digital marketing, advertising, media and commerce industry.  In 2016, Madison Alley advised on the landmark industry transaction in which Deloitte Digital acquired Heat, establishing the world’s first creative digital consultancy. Other notable deals include Omnicom’s acquisition of Jump 450, the data-driven digital performance marketing agency; the merger between MediaMonks (S4 Capital) and Jam3, the award-winning design and experience agency; and Inmar’s strategic acquisition of Aki Technologies, the online retail advertising technology provider.

Led by former strategic M&A and investment executives, Madison Alley provides distinct industry expertise coupled with strategic M&A experience, enabling clients to realize transactions of Strategic Global Impact (SGI).

MadisonAlley.tv provides exclusive interviews and insights into Global Leaders, Luminaries and Distinguished Founders showcasing the power of storytelling to reimagine the way in which companies are acquired and sold in a virtual world.

For more information on Madison Alley, visit madisonalley.com and MadisonAlley.tv

CONTACT

MICHAEL SEIDLER, FOUNDER AND CEO

michael.seidler@madisonalley.com

ANDREAS ROELL, MANAGING DIRECTOR

andreas.roell@madisonalley.com

BILL FLATLEY, VICE PRESIDENT

bill.flatley@madisonalley.com