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Transactions

MSQ Acquires New York-Based Creative Agency SPCSHP

MSQ, a next generation independent creative, technology and media company, has announced its landmark strategic acquisition of SPCSHP, an independent creative agency famous for its innovative digital marketing strategies and solutions.

ARS Advertising Acquires Manifest, a Leading Digital & Branded Content Marketing Agency

ARS Advertising, an advertising collective has completed the acquisition of Manifest, an award-winning content experi...

Madison Alley Advises Movers+Shakers on Strategic Acquisition by Stagwell

Stagwell Inc., the challenger network built to transform marketing has announced its acquisition of Movers+Shakers, t...

Madison Alley Advises CTV Specialist Digital Remedy on Strategic Investment by Global Media Broadcast Company

Digital Remedy, a leading provider of digital advertising solutions, has secured a strategic investment from a global...

Madison Alley Advises PlusMedia on Investment from Lightview Capital

PlusMedia, a leading omnichannel performance marketing organization dedicated to helping brands acquire and retain cu...

Kelso & Company Makes Strategic Majority Investment in DEFINITION 6

Madison Alley Advises StudioNow on Acquisition of Snapwire

StudioNow, the leading global content production marketplace for top brands, agencies, and media companies, announced today its acquisition of Snapwire, a venture-backed marketplace that connects visual creators to brands and businesses who need photos and videos. MadisonAlley served as the strategic M&A advisor to StudioNow.

Madison Alley Advises TheoremOne on Merger with S4Capital and Media.Monks

S4Capital plc (SFOR.L), the tech-led, new-age/new-era digital advertising and marketing services company, has announc...

Madison Alley Advises Brand New Galaxy, a Top Commerce & Content Agency, on Strategic Acquisition by Stagwell

Stagwell, the challenger network built to transform marketing, has acquired Brand New Galaxy (BNG), a leading provider of scaled commerce and marketplace solutions for 150+ global brands and 500+ e-retailers worldwide. Madison Alley advised BNG on its sale to Stagwell.

GCP Capital Partners Invests in Citcon; Madison Alley Advises GCP on the Transaction

GCP Capital Partners, a NYC-based middle-market private equity firm, has invested in Citcon, a global payment platform that enables mobile wallet consumers to shop and pay anywhere, anytime around the world.

3Q Digital Acquires SEO Agency, Inseev Interactive; Madison Alley Advises Inseev on the Transaction

3Q Digital, a leading digital performance marketing agency, owned by PSP Partners, has acquired Inseev Interactive a best-in-class search marketing agency

Madison Alley Advises Jump 450 Media on Strategic Acquisition by Omnicom Media Group

Omnicom Media Group (OMG) has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem.

Madison Alley Advises Aki Technologies on Strategic Acquisition by Inmar Intelligence

Inmar Intelligence, the leading applied data and tech-enabled services company, acquires Aki technologies, the award-winning personalized digital advertising and moments marketing company.

Jam3 merges with MediaMonks, S4Capital

Jam3, an award-winning design and experience agency, has signed a conditional agreement to merge with MediaMonks, a leading global creative production company owned by S⁴Capital.

Madison Alley Advises BORN Group on Strategic Acquisition by Tech Mahindra

Tech Mahindra, a global specialist in digital transformation and consulting services, has acquired BORN Group, the leading

Madison Alley Advises eDataSource on Strategic Acquisition by SparkPost

SparkPost, the world’s first email delivery and data analytics service, has acquired eDataSource, best-in-class inbox monitoring and email intelligence platform.

Madison Alley Advises Eleven on Strategic Acquisition by BlueFocus

BlueFocus, the leading China-based provider of data technology and marketing services and its subsidiary Vision7 International has acquired Eleven.

Madison Alley Advises HEAT on Strategic Acquisition by Deloitte Digital, Establishing the World’s First Creative Digital Consultancy

Deloitte Digital, has acquired HEAT, This landmark transaction establishes the world’s first creative digital consultancy.

Madison Alley Advises Cardinal Path on Strategic Acquisition by Dentsu Aegis Network

dentsu Aegis network has acquired Cardinal Path, the leading independent digital data analytics consulting firm in the US and Canada.

Madison Alley Advises Mediasmart on Strategic Acquisition by Affle

Affle, a global advertising technology and consumer intelligence company, has acquired mediasmart, a self-service mobile advertising platform in Spain.

GCP Capital Partners investment in Mobilewalla

GCP Capital Partners led a $12.5 million Series B investment round in mobile consumer data intelligence company Mobilewalla.

Astound Commerce’s merger with Fluid

Astound Commerce has merged with Fluid. This transaction creates the largest independent digital commerce-led, customer experience agency.

You & Mr Jones has made a strategic investment in Jivox

You and Mr Jones, the world’s first brandtech group led by David Jones, former Global CEO of Havas has made a strategic investment in Jivox, the best-in-class platform for personalized digital marketing.

Wire Stone’s acquisition of Tenthwave

Wire Stone, an independent marketing agency that transforms observation into insight, data into decisions, and ideas into action has acquired Tenthwave, the customer obsessed digital agency in NYC.

Mountaingate Capital, formerly KRG Capital, backs W20 Group.

Mountaingate Capital, formerly KRG Capital, backs W20 Group. Mountaingate Capital (investing in platform companies generating between $5 million and $25 million in EBITDA) has made a substantial investment in W20 Group.

TA Associates has acquired a significant interest in Flashtalking

TA Associates has acquired a significant interest in Flashtalking. TA Associates is one of the largest global middle-market growth private equity firms. Investments range from $50 million and $500 million of equity per transaction.

Advance’s acquisition of POP

POP is a digital agency that transforms ideas into digital experiences for vibrant brands, including Nike, Microsoft, Target and The Home Depot, to name a few.

Merkle’s acquisition of IMPAQT

Merkle has acquired IMPAQT, the leading independent search marketing firm (according to Forrester Research).

Limelight’s acquisition of EyeWonder

Limelight has acquired EyeWonder for $110 million paid at closing.

Ascentium’s has secured a $7.25 million Senior Credit Facility from a Technology Bank.

Ascentium has secured a $7.25 million Senior Credit Facility from a Technology Bank.

Meredith has acquired the remaining ownership in The Hyperfactory

Meredith has acquired the remaining ownership in the Hyperfactory, which powers businesses and brands through the mobile medium.

Meredith has acquired a 19.9% strategic interest in The Hyperfactory

Meredith has acquired a 19.9% strategic interest in The Hyperfactory, which powers businesses and brands through the mobile medium.

One-to-One has secured a $2.25 million Senior Credit Facility from a leading Technology Bank.

Complete One-to-One Solutions for Brands, Agencies, and Publishers has secured a $2.25 million Senior Credit Facility from a leading Technology Bank.

Schematic has secured a $2.25 million Senior Credit Facility from a leading Technology Bank.

Schematic, an interactive agency, has secured a $2.25 million Senior Credit Facility from a leading Technology Bank.

LBi’s acquisition of Creative Digital Group

LBi, the leading independent interactive advertising, marketing & full-service digital agency has acquired Creative Digital Group, an interactive advertising agency.

LBi’s acquisition of Aspect Group (UK)

LBi, the leading independent interactive advertising, marketing & full-service digital agency has acquired Aspect Group (UK), an interactive advertising agency.