Mindgruve has merged with Levelwing

Mindgruve, and Levelwing Merge to Create One of the Fastest Growing Independent Agencies

Mindgruve, a leading independent media, commerce, and data technology company, has announced its strategic merger with Levelwing, provider of fully-integrated strategy, creative, media and predictive marketing analytics for enterprise clients.

Madison Alley advised Levelwing on this landmark strategic M&A transaction. 

Mindgruve and Levelwing Merge to Create One of the Fastest Growing Independent Agencies

New York, NY (June 25, 2025) - Madison Alley Global Ventures, the preeminent Strategic Corporate Development, M&A and capital advisory firm for the most innovative marketing, media, commerce and technology companies, today announced that it served as exclusive M&A advisor to Levelwing on its strategic combination with Mindgruve.

Mindgruve, a modern media, commerce, and data technology company, merged with Levelwing, a nationally recognized performance marketing and data technology company.

Founded in 2002, Levelwing has built an exceptional reputation for driving revenue growth for brands through fully integrated strategy, creative, media, and predictive marketing analytics solutions. The agency’s client roster spans automotive, restaurant, financial services, healthcare, and consumer products.

The merger strengthens Mindgruve’s performance marketing offering, expands its U.S. footprint, and adds a robust portfolio of blue-chip clients across multiple industries.

“We are incredibly proud of what we’ve built at Levelwing and are excited to join forces with Mindgruve,” said Levelwing CEO and co-founder, Steve Parker, Jr., who will become Chief Client Experience Officer of Mindgruve. “Both agencies share a commitment to transparency, measurable results, and delivering real business value. This partnership gives us a global platform and best-in-class talent to drive meaningful growth for our clients while staying true to the principles that have guided us for over two decades.”

Mindgruve now boasts a team of over 400 employees across eight U.S., Latin American, and European offices, further solidifying its position as a global leader in media, commerce, and data technology.

“This is more than a merger — it’s an acceleration of our collective vision,” added Levelwing President and co-founder, Jeff Adelson-Yan, who will become Chief Product Officer of Mindgruve. “By combining Levelwing’s deep performance marketing, data science, and creative expertise with Mindgruve’s advanced analytics and commerce capabilities, we’re transforming how brands harness data-driven insights to fuel innovation, optimize customer experiences, and achieve measurable business growth.”

Madison Alley worked closely with Steve Parker, Jr., and Jeff Adelson-Yan throughout the M&A process.

Parker commented, “Madison Alley’s hard work and dedication was evident every day and for that I am truly thankful.”

Adelson-Yan added, “It was a great experience working with the Madison Alley team throughout this M&A transaction process. They identified and engaged a diverse set of unique strategic parties, ran a competitive process, provided exceptional strategic advice and worked tirelessly to complete this meaningful transaction."

Madison Alley’s deal team was led by Founder & CEO Michael Seidler with key support from Veersen Ghatge, Lena Li and Jessica Qian.

Seidler commented, "For over two decades, Steve and Jeff focused on fundamentals first in servicing long-term clients and building an exceptional business. It was a great pleasure advising Steve and Jeff. We’re excited by the successful outcome establishing a fast-growing independent agency that is well positioned for significant value appreciation.”

Lena Li added, "It was a great learning experience working closely with Steve, Jeff and their leadership team. We're thrilled to have helped Levelwing significantly enhance its capabilities and expand its footprint by combining with Mindgruve."

Mindgruve issued the following press release:

Mindgruve and Levelwing Merge to Become One of the World’s Fastest-Growing Independent Agencies.

Terms of the deal were not disclosed. 

Levelwing is a fully integrated strategy, creative, media, and predictive marketing analytics company with offices in Charleston and Nashville. For over 20 years, Levelwing has delivered groundbreaking work for brands like Auntie Anne's, Bridgestone, CAVA, Cinnabon, Disney, Firestone, Ford Motor Co., Hulu, Jamba, Lenovo, Lincoln, PODS, Sony Pictures, Sunoco, Walmart, and Winnebago, as well as for the Super Bowl and the Olympic Games.

Mindgruve is a modern media, commerce, and data technology company comprised of strategists, creatives, media and commerce experts, data scientists, and engineers driven by one common purpose — accelerate business growth for our brand partners through data-driven marketing. With over 400 experts worldwide, Mindgruve's teams deliver integrated media and commerce solutions for global brands.

Madison Alley was founded over 20 years ago as the world's first Strategic Corporate Development, M&A and capital advisory firm to develop and realize premium strategic value for digital marketing, media, commerce and technology companies.

Notable deals advised by Madison Alley include: MSQ Partners' strategic acquisition of iconic digital creative agency SPCSHP (formerly Big Spaceship); the sale of MOVERS+SHAKERS, the leading independent social creative agency, to Stagwell; the merger of TheoremOne, a custom software development consultancy, with Monks (S4 Capital); the sale of Jump450, an advanced data-driven digital performance marketing agency, to Omnicom Group (OMD); and the sale of Digital Remedy, a CTV-specialized omnichannel media buying and attribution solutions provider, to Sinclair Broadcast Group.

Led by former global CEOs, Strategic Corporate Development (M&A) executives, and investment banking professionals, Madison Alley advises clients with seasoned industry executives able to develop and realize premium Strategic Premium Value (SPV) transactions.

MadisonAlley.tv broadcasts exclusive interviews and insights from Global CEOs, CMOs, and Distinguished Founders across the digital marketing, media, commerce and technology sector.

To learn more, visit MadisonAlley.com and MadisonAlley.tv.