Strategic Acquisitions in Digital Marketing & Commerce
Exclusive access to high-quality acquisition opportunities and expert guidance through complex transactions.
a next generation independent creative, technology and media company
has acquired
an independent creative agency famous for its innovative digital marketing strategies and solutions
Strategic M&A Advisor to MSQ
the leading global content production marketplace for top brands, agencies, and media companies
has acquired
a venture-backed marketplace that connects visual creators to brands and businesses who need photos and videos
Strategic M&A Advisor to StudioNow
a NYC-based middle-market private equity firm
has invested in
a global payment platform that enables mobile wallet consumers to shop and pay anywhere, anytime around the world
Strategic M&A Advisor to GCP Capital Partners
Market Timing
Why Now Is the Time to Acquire in Digital
The digital marketing, media, and commerce sectors are experiencing unprecedented consolidation driven by technology disruption, changing consumer behavior, and investor appetite.
Industry Consolidation
Fragmented markets are consolidating as scale becomes critical for technology investment, talent acquisition, and client service capabilities.
Attractive Valuations
Market correction has created opportunities to acquire quality assets at rational valuations—a buyer's market not seen in years.
Strategic Urgency
Companies need capabilities in AI, data analytics, and digital transformation—driving strategic premium for specialized assets.
Strategic Growth
Q&A
Explore key indicators that signal it's time to pursue a transformative acquisition to accelerate growth, diversify revenue, and expand capabilities.
Are you considering entering the US market?
A US-based acquisition opens growth opportunities to the world's largest market and can significantly increase share value.
Do you have client revenue concentration?
Acquiring a company with significant revenue can dilute concentration.
Are you looking to grow strategic capabilities?
Acquire a company offering complementary capabilities.
Are you looking to service enterprise clients?
Acquire a company providing enterprise client services or technology.
Our Methodology
The Madison Alley Buy-Side Process
Whether you're a strategic buyer, private equity firm, or family office, we provide access to opportunities you won't find elsewhere and guide you through successful acquisitions.
Exclusive Deal Flow
Our relationships with digital marketing and commerce companies provide early access to opportunities before they go to broader market—or that never hit the market at all.
Deep Sector Expertise
20+ years exclusively in this space means we understand business models, technology stacks, competitive dynamics, and valuation norms better than generalist advisors.
Efficient Diligence
We know what matters in digital business diligence—and what's noise. Our focused approach accelerates timelines while reducing risk.
Negotiation Experience
Having represented both buyers and sellers, we know how to structure deals that close—balancing price with terms that create lasting value.
Full Suite
Comprehensive Buy-Side Advisory
Acquisition Strategy Development
Define target profiles, strategic rationale, valuation parameters, and integration approach aligned with your growth objectives.
Proprietary Deal Sourcing
Access our network of digital marketing, media, and commerce companies—many exploring strategic options confidentially.
Target Identification & Screening
Identify, research, and qualify potential acquisition targets based on your specific criteria and strategic fit.
Confidential Outreach
Approach targets discreetly on your behalf, managing initial discussions and assessing genuine interest before revealing your identity.
Valuation Analysis
Independent valuation modeling to ensure you're paying fair price based on market comparables, growth potential, and synergies.
Due Diligence Management
Coordinate comprehensive diligence covering financial, operational, legal, technology, and cultural factors—focused on digital business risks.
Deal Structuring & Negotiation
Structure optimal transaction terms including price, payment structure, earnouts, employment agreements, and escrows.
Integration Planning
Develop detailed integration roadmap addressing systems, processes, culture, and client communication to ensure successful combination.
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