Digital Remedy Receives Strategic Investment from Sinclair Broadcast Group
Madison Alley Global Ventures, the preeminent M&A capital advisory firm for the digital marketing, advertising, and commerce sectors, today announced that it served as the exclusive advisor for Digital Remedy, a leading digital advertising solutions provider for high-performance campaigns across CTV/OTT and other digital media. Madison Alley helped Digital Remedy secure a strategic investment from Sinclair Broadcast Group. The new investment has given the company the resources to aggressively pursue its growth strategy through new advertising products, additional sales and marketing personnel, and focus on new verticals, allowing the company to capitalize on the growth of the CTV/OTT market, increase long-term value for stakeholders, and deliver a stronger value proposition to its clients. “My goal was to find a partner that truly understood the trends and opportunities in the CTV/OTT space,” said Mike Seiman, CEO of Digital Remedy. “Madison Alley was able to leverage its vast network and decades of experience to source multiple offers from media and technology companies, as well as private equity firms. The firm ultimately connected us with a strategic investor whose vision aligned perfectly with ours and helped us navigate the complexities of the deal. We couldn’t be happier with the results.” "We're thrilled to see Digital Remedy receive an investment from Sinclair Broadcast Group. This investment is a testament to the attractiveness of Digital Remedy's business and its potential for growth in the CTV/OTT market. We're proud to have played a role in securing favorable terms that met both the client and buyer's needs," said Suzane Mokbel, Director at Madison Alley. Madison Alley’s deal team included Michael Seidler, Founder + CEO; Boris Fridman, Managing Director of Martech & Data; Suzane Mokbel, Director; Lena Li, Associate; and Michael Teytelman, Senior Analyst.