Madison Alley Advises CTV Specialist Digital Remedy on Strategic Investment by Sinclair Broadcast Group

Digital Remedy Receives Strategic Investment from Sinclair Broadcast Group

Madison Alley Global Ventures, the preeminent M&A capital advisory firm for the digital marketing, advertising, and commerce sectors, today announced that it served as the exclusive advisor for Digital Remedy, a leading digital advertising solutions provider for high-performance campaigns across CTV/OTT and other digital media. Madison Alley helped Digital Remedy secure a strategic investment from Sinclair Broadcast Group.

The new investment has given the company the resources to aggressively pursue its growth strategy through new advertising products, additional sales and marketing personnel, and focus on new verticals, allowing the company to capitalize on the growth of the CTV/OTT market, increase long-term value for stakeholders, and deliver a stronger value proposition to its clients.

"My goal was to find a partner that truly understood the trends and opportunities in the CTV/OTT space," said Mike Seiman, CEO of Digital Remedy. "Madison Alley was able to leverage its vast network and decades of experience to source multiple offers from media and technology companies, as well as private equity firms. The firm ultimately connected us with a strategic investor whose vision aligned perfectly with ours and helped us navigate the complexities of the deal. We couldn't be happier with the results."

"We're thrilled to see Digital Remedy receive an investment from Sinclair Broadcast Group. This investment is a testament to the attractiveness of Digital Remedy's business and its potential for growth in the CTV/OTT market. We're proud to have played a role in securing favorable terms that met both the client and buyer's needs," said Suzane Mokbel, Director at Madison Alley.

Madison Alley's deal team included Michael Seidler, Founder + CEO; Boris Fridman, Managing Director of Martech & Data; Suzane Mokbel, Director; Lena Li, Associate; and Michael Teytelman, Senior Analyst.

Digital Remedy is a leader in providing data-driven technology and services that drive measurable outcomes for marketers. Digital Remedy delivers advertisers, agencies, and brands the innovation, technology, and customer service they need to make the most of their online advertising endeavors. From media planning and execution to campaign management and full-funnel attribution, Digital Remedy provides customizable cross-channel efficiencies to solve any digital marketing challenge. Learn more at www.digitalremedy.com.

Nearly 20 years ago, Madison Alley was founded as the world's first M&A and capital advisory firm designed to strategically develop and realize premium value for digital marketing, advertising, media and commerce companies. Notable deals include the merger between Media.Monks (S4 Capital) and TheoremOne, the innovation and engineering consultancy; Omnicom's acquisition of Jump 450, the data-driven digital performance marketing agency; the merger between Media.Monks (S4 Capital) and Jam3, the award-winning design and experience agency; and Inmar's strategic acquisition of Aki Technologies, the online retail advertising technology provider.

Led by former global CEOs, strategic M&A buyers and investors, Madison Alley provides distinct industry expertise coupled with strategic Corporate Development experience, enabling clients to realize transactions for Strategic Premium Value (SPV).

MadisonAlley.tv broadcasts exclusive interviews and insights from Global CEOs, CMOs, and Distinguished Founders across the digital marketing, media, advertising and commerce sector.

To learn more, visit MadisonAlley.com and MadisonAlley.tv.